How to Plan Roll Up Banners for Events and Shops

Choose the right base

Narrow base roll up banners work well for short campaigns and indoor reception areas. Broad base banners are better for frequent events because the stand is stronger and more stable.

Design rules that sell

• Keep the headline short and readable from three to five metres away
• Place the logo near the top and contact details near the bottom
• Use one main image, one offer and one action
• Send artwork in high resolution with crop marks where possible

For exhibitions, pair roll up banners with business cards, brochures, branded T-shirts and a landing page QR code.